Working on your social strategy will guarantee you a larger return on your investments. Social media has become a force to add in your business marketing arsenal. These days, if you’re not using it to advance your business, then chances are that you’re not getting the best results.
But the confusion on which platform to use always arises when it comes to SMM (Social Media Marketing). For starters, you can create amazing videos using Video ad templates from a video maker. This is one sure way to create fire ads for your social media marketing. Here are some of the recommended social platforms that you should use to advertise your business, and why you should consider them:
While Mark Zuckerberg has gone through lots of criticisms recently, there’s no denying that he built a solid platform. It is by far the best social media platform that you can use for business today. And so many brands are taking advantage of its popularity and wide user base to advertise their products and services.
The main source of Facebook’s huge income comes from the ads on the platform. They are making billions of dollars worth of revenue every year just on Facebook ads. And with a daily usage of about a billion people, it is definitely the right spot to land your target audience. You can easily get new customers right from this platform.
Once you have the attention of your clients, Facebook is a great place for you to interact with them easily. To have a personalized experience with customers, you can create a Facebook group.
When creating video ads for Facebook, it would be best to use a video maker tool, as it will grant you the right dimensions and quality for the platform. You will also get the right templates to use, which are most likely going to reach out more to your potential audience. It’s all about being professional and clinical in your approach. The competition for attention is stiff, and you have to learn how to beat this competition.
Belonging to the same parent company like Facebook, Instagram is equally another strategic option to share your business advertisement videos. Instagram is the closest to overnight success in the history of technology. Barely two months after its launch, Instagram had over a million users all over the world.
Today, the site enjoys over a billion users every day, which makes it really competitive for business use. In fact, more and more brands that stopped using Facebook are using Instagram to reach their customers.
Due to its unique photo and video dimensions, it would be best to use a video maker that can create appropriate video ads for Instagram. There are plenty of placement options for videos on Instagram, including the dedicated reels section, feeds, and even through Instagram stories.
Instagram has provided brands a more detailed way of expressing themselves through visuals. Instead of just saying what your brand can do in words, why not show it instead? This is the beauty of what you can achieve using the platform.
As much as many may assume that Instagram is specifically great for youngsters only, even the older demographic is slowly transitioning towards this platform.
We can barely talk about business ads without including Twitter in the mix. Their marketing strategy, which includes the limitation of characters, is brilliant. It is more of an approach to encourage sensible conversations rather than plain noise and BS. This is why the platform has been a preferable option for celebrities, businesses, entrepreneurs, and even high-ranking politicians such as presidents.
There are so many ways to use Twitter for business. And you can reach your potential audience through videos on this platform. Again, since they have their own orientation for posts, it would help using a video maker that can reach their standards.
Twitter is particularly great in driving traffic through hashtags. If you want more and more people to tweet about you, you can take advantage of Twitter influencers to back your campaign. This way, you can receive more retweets and attention due to the traffic present. But note that traffic doesn’t always mean sales. You will still need to turn this traffic into sales for your business.
YouTube
When talking about video ads, then where else would you want to go if not YouTube? Although not the only option that marketers opt for, YouTube can equally be a great place to share your videos. As long as you create wonderful video ads using a video maker, then you’re set to discover a large audience on this platform.
People go to YouTube not only for entertainment videos, but also for educational videos. You need to learn how to target your audience on this platform. There are over 2 billion users every month on YouTube. Take advantage of this number.
Final Thoughts
So, these are the main social platforms that you can use to share your video ads for your business. 88% of marketers have stated how social media has helped them increase influence. In addition, it has helped them bolster traffic at 77%. So, create videos using a video maker and share them to social media today.
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