Sales enablement is the process of providing informative content and tools to sales organisations to help salespeople sell more effectively. It gives salespeople to engagement with buyers throughout the purchasing process successfully. Sales enablement entails providing information such as customer-facing content, sales best practices, and tools.
Are you looking to improve the productivity of your sales team? Then, explore these top 5 sales enablement tools to empower them.
So let’s get started!
This tool enables teams to deliver sales enablement through AI-powered search, application support, contextual training, and guided selling.
The platform includes advanced filtering tools to ensure that you can find any resource or solution you require. For example, depending on the nature of the lead record, you can easily access content or email templates.
Highspot can make intelligent product documentation recommendations for any scenario. Case studies, a product overview deck, and other materials are included in this documentation. You can then use Highspot’s Chrome extension to access this information in Gmail, eliminating the need to switch between your inbox and wherever you’ve saved the documentation as you email prospects.
Highspot’s advanced analytics assist you in understanding the performance of content throughout the sales cycle. You can then optimise the content accordingly. There is also a step-by-step instruction to ensure that your staff is quickly up to speed.
Pricing begins at $50 per month.
LinkedIn Sales Navigator
LinkedIn has access to one of the world’s largest collections of business data because it has gleaned so much insight from user-submitted information on its social network and the connections between various professionals.
When you gain access to that data (which is not fully available through the social network alone), you will be able to unlock every insight gathered by the network, including information on the company’s size, activity, news mentions, posts, engagement, and connections. It also allows you to nurture leads and reach out to them with that data in context via LinkedIn messaging.
Pricing begins at $79.99 per month.
One of the first dedicated sales enablement tools was Showpad. It provides a collaborative platform for sales and marketing to share content and metrics.
Showpad enables sales teams to quickly surface and share relevant engagement content with buyers, as well as match content to lead profiles based on filters. Within the app, you can also create and deploy sales training, as well as track rep engagement.
Pricing is only available upon request.
Brainshark equips sales representatives with the skills and knowledge they need to succeed in today’s wherever-whenever-however world. By putting everything for the systems and devices that reps already use at their fingertips, they are sales-ready 24 hours a day, seven days a week.
Brainshark is a mobile-first solution for a mobile-first sales force that integrates seamlessly with the most popular and influential platforms such as Salesforce and Seismic. Train and coach sales representatives on the road or in the office with simple content creation and sharing, track completion of mandatory learning material, leverage deep analytics and insight, and more.
Pricing is only available upon request.
Seismic is a global leader in sales and marketing enablement. Seismic improves close rates and delivers more significant deals for sales while increasing the bottom-line impact of marketing. Large corporations use seismic to boost sales productivity. This is accomplished by automatically distributing relevant information and personalised content to reps in response to any buyer interaction. Powerful content controls and visibility into usage protect the brand and reduce risk. Seismic’s machine learning and analytics capabilities are constantly improving the entire enablement process for large enterprises, increasing the ROI of sales content and directly tying it to revenue.
Pricing begins at $55 per month.
As you can see, there are plenty of sales enablement tools available to assist you in improving your sales performance; use these tools to boost the productivity of your sales team.