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7 Qualities to Seek in a Web Designer

Web Designer

Designing and developing websites is a tougher job than it seems. One needs to weigh many factors in creating a portal that speaks effortlessly to its targeted sect of audience. It goes deeper than picking a random colour or stringing a few web pages together. 

For such important work, you need the right TALENT.

At a time when Brisbane is brimming with web designers, how can you ensure hiring the right people? 

You may never be 100% sure about someone’s talent. However, seeking these 7 qualities during your hiring process can be a start. It gives you an insight into what someone is capable of and their work prospects. 

First things first:

Web Designer vs Web Developer

We often see clients confused between a web designer and a web developer. Though there’s some overlap, their functions are essentially unique.  

A web designer is “someone responsible for making a website visually pleasing on the front end.” In contrast, a web developer handles functionality and the back-end work. 

1. Creativity

Web designing is a blend of creative and technical skills. A web designer with an eye for aesthetics and innovative ideas can transform your website into an engaging and memorable platform. 

Consider asking for their portfolio that showcases their previous projects. The more diverse and unique their design concepts are, the better it demonstrates the candidate’s ability to think outside the box. 

A creative web designer can harmonise colours, typography, layout, and graphics to create an intuitive and visually striking website.

2. Problem-Solving Ability

Problem-solving ability is a critical quality for every professional, including web designers. They must be adept at analysing complex design challenges and finding innovative solutions to meet project objectives. 

A web designer’s problem-solving skills are evident in their ability to think critically, identify user pain points, and devise creative strategies to address them. This skill ensures the designer can navigate technical obstacles, adapt to evolving requirements, and create user-centric designs that enhance the overall user experience. 

3. Ability to Work in a Team

Web designers’ work is connected to various other departments, such as development and SEO. So, without the skill to work collaboratively, a web designer’s work will always fall short of perfection. 

That is why it is crucial to understand your potential candidate’s previous work experience shows something with regard to this skill. 

4. Presentation Skills

Web designing professionals need to present ideas frequently with either their team or the client themselves. Hence, their presentation skills matter more than we think. Even a great idea can sound rubbish if presented badly. 

So, you must make sure that your candidate knows how to create presentation slides, deliver an idea, and has experience with any other visual aids. You can assess their skills based on some slides created by them previously. 

If necessary, you can also ask them to prepare a slide that shows their creativity and presentation skills. 

5. Grasp of User Experience

One can’t build an impressionable website without considering User Experience (UX). It means the overall experience a user has when interacting with a product, service, or system, particularly digital platforms like websites or applications. It can be an emotion, perception, or behaviour user elicits during their journey with the product. 

Essentially it is about considering user needs, preferences, and pain points. When the web designer has an understanding of these concepts, they design better interfaces that are intuitive, easy to navigate, and visually attractive. 

6. Ability to Comprehend SEO Concepts

Search Engine Optimisation (SEO) has become an integral part of web development. You cannot ignore the benefits of creating an SEO-optimised website versus a general CMS template. So, you need to make sure your web designer in Brisbane understands basic SEO principles. 

It helps rank your website well on search engines, such as Google and Bing. In a nutshell, web designers must work with SEO professionals to create optimal web designs. For instance, a code will affect a website’s load time and, consequently, SEO. 

Ask a few SEO-related questions and see their depth of knowledge. 

7. Knowledge of HTML/CSS Code

Web designers require knowledge of HTML/CSS code for building websites. 

HTML is the standard language for structuring the content of a website, defining elements like headings, paragraphs, images, and links. CSS, on the other hand, is used to control the presentation and layout, specifying styles for fonts, colours, spacing, and more. 

Understanding HTML/CSS allows web designers to translate their creative concepts into functional web pages, ensuring consistent and visually appealing designs across different browsers and devices. Proficiency in these coding languages gives designers full control over the visual aspects of their web projects.

Final Thoughts

Hiring a web designer with the right qualities is critical for creating a successful and impactful online presence. Beyond technical skills, assessing a candidate’s creativity, adaptability, problem-solving ability, and communication skills are vital. 

By carefully evaluating these qualities during the hiring process, businesses can find a web designer who can bring innovative ideas to life, create user-friendly experiences, and deliver visually stunning works. Websites such as these are sure to leave a lasting impression on visitors and drive tangible results for the organisation.

If you don’t want to go through the ordeal of a hiring process, you can contact a web design company that specialises in the work. Make My Website is one of the finest examples in Australia. 

Their portfolio is readily available on their website; browse through and see how they can add life to your ideas. Along with web designing, MMW also specialises in SEO services in Sydney. So, you can get all that your website needs from one place.