WhatsApp is transforming the way businesses communicate with their customers. It is what the brands point to like their customers’ journey. Indeed, it has undoubtedly become one of the most highlighted ways customers get their queries resolved in due time.
The optimized conversational commerce offers a great customer experience, making it one of the popular options for transforming customer engagements. Since the launch of WhatsApp in 2009, WhatsApp has helped revolutionize the way people communicate. With more than 2 billion active users in 120 countries and 100 million messages a day, WhatsApp API for business is the first thing brands look to enhance their customer service.
Why can WhatsApp API offer better digital experiences for growing brands?
Research shows that customers primarily focus on messaging when they have queries. Of course, there can be alternative options also to WhatsApp, but your brand should look for the ease at which customers use those applications!
Here are the benefits of using WhatsApp API and different social channels.
Establishing deeper and relevant connections
64% of the WhatsApp users 100% agree that the various social channels help foster brands a personal connection. If your business can establish a better connection with the brands, it is a plus for your marketing team.
Generate trust
It has been recorded that 71% of the users and customers feel more confident about the business after messaging on WhatsApp. It is because the brands reply within 24 hours, so a transparent and effective way to communicate is established.
Choose easier communication
Among all the WhatsApp users, around 68% say that WhatsApp is the easiest way to contact a company. The next thing which companies focus to generating the right leads, which enhances the conversion rates.
WhatsApp APIs 4 KEY Strength which it imparts to your brand
Distinctively, there are four major advantages for helping enterprise service. It focuses on delivering the best results from the top of the funnel to the bottom. Here is a quick read about them, right, short and crisp!
Powering communications
The use of WhatsApp is super easy. That means businesses who use WhatsApp API can practice customer services by delivering alerts and notifications. Indeed, the real strength lies in its ability to let all the brands easily transform and customize their notifications. It is a two-way communication that is established in real-time.
It is 100% vital in a world where conversational commerce is growing just as the number of start-ups! Consumers expect to connect and converse effortlessly, without the use of scheduling. Also, 80% of the “self-classified frequent shoppers” only shop with brands that can personalize the experiences.
The best option for secure messaging
There is an enhanced level of enterprise security, which is a vital pillar of WhatsApp API. For instance, for a better understanding, consider the below scenario:
WhatsApp verifies all the businesses before they can converse with you. That means there is no issue of trust for the customers. When the customers choose WhatsApp messaging, they trust them because the brands are already verified.
On the other hand, the brands also know that the customers are real, not fake, thanks to WhatsApp’s built-in two-factor notification. Also, there is another peace of mind added for the customers. It is about data and privacy. WhatsApp features end-t—end encryption on all messaging. That means even the social platform is safe to use and is end-to-end encrypted.
It is positively transforming the market.
From the conversational buttons and the click-to-chat buttons, the customers and the users find it easier to start chatting. In addition, the brands can effectively use the different brands to broadcast messaging. So, in that way, there are increased chances to get the right leads and, thus, better customer engagement.
Recently, there has been an introduction of non-transactional messages that enables the marketing strategies to operate better.
Mastering integration into CRM
Suppose you are not able to integrate into your company’s messaging apps. That is the primary reason for choosing the cutting-edge CX solution. But, sometimes, that may also be a hectic task at hand. It is why brands are pairing with the WhatsApp API providers. They help you plan, integrate, and implement WhatsApp solutions.
WhatsApp API is the proven leader in digital CX and digital marketing
WhatsApp Business offers outstanding retention rates in most of the regions. For instance, you can run across some of the prominent ones here:
- South Africa: 96%
- Brazil: 91%
- Spain: 88%
- Malaysia: 92%
Plus, there is a significant growth rate year after year. That is the primary reason the brands choose WhatsApp API as one of the best conversational commerce platforms. With such enhancements and progress every year, WhatsApp also advances to choose the latest data security and accessibility tools and techniques.
You get baked up to the GDPR- compliant infrastructure. With the communication, integration, and implementation techniques with the message templates, WhatsApp is the go-to solution for today’s marketing and communication.
How to make the use of WhatsApp API more engaging?
You can use the AI Chatbots, which make customer engagements worthwhile. Another thing which is revolutionizing the way of business communication. The AI chatbots work on NLP principles (Natural Language Processing) and Machine Learning.
Plus, the chatbots provide a better way for the customers to post their queries and know the solutions. Big corporations are using WhatsApp business API since they are easy to integrate and effective in operation. The small scale and the MSMEs are the ones that are now transforming the way customers interact. For example, customers can now be updated, and find the notifications for their orders, etc., just with one click to choose the WhatsApp messages from their favorite brands.
Conclusion
WhatsApp is the #1 social media channel of the world today. But, what makes it more interesting is the number of users being added year after year. So, what are you waiting for?
Get WhatsApp API for your business today!