In today’s digital world, social media platforms have become integral to everyone’s daily life. As of now, TikTok is one of the most utilized applications all over the world. It entertains, communicates, and shares information. People who watch the videos on TikTok will have the most enjoyable experience. Around 1 billion people are actively accessing TikTok, and it is predicted that the user base will increase in the future. Whereas, considering the reach of this app, businesses have started to incorporate TikTok into their marketing strategy. Well, one of the disruptive elements in the app that is spoiling the users’ watching experience is digital ads. No one likes to watch the ads, and it becomes challenging for businesses to overcome this.
TikTok has released TikTok Spark ads for businesses to sponsor organic content that is already trending on the platform. There is no surprise that this ad type comes as a savior to promote your products or services without wasting both time and money. More brands are capitalizing on this type of ad and opt to buy tiktok likes to boost their brand awareness and reach. With this strategy, brands grow their online presence and sell more on TikTok.
Are you interested to know more about TikTok Spark ads? If yes, let’s start to read this article.
Why Should Brands Advertise On TikTok?
With the rapid growth of TikTok, many marketers are aware of the potential of TikTok marketing campaigns. But, some advertisers are still skeptical about whether investing their money in a paid campaign is worth it. No doubt that a paid ad is worth reaching your target audience as quickly as possible. Using the right ad type, brands can boost the intense engagement level and gain more user traction.
What Exactly Are TikTok Spark Ads?
TikTok Spark Ads is one type of ad format that lets brands boost the reach of organic trending posts. If you are publishing this type of ad, there are two options. They are:
- Using the brand’s original content.
- Using organic content created by other creators. (with their permission)
TikTok Spark Ads provide a new way for brands to elevate online presence, boost conversation and build strong customer relationships.
How Does TikTok Spark Ad Work?
Using the TikTok Spark ad feature, advertisers can find videos suitable for their marketing campaign. Most creators or influencers create TikTok videos for brands without partnering with them. If creators love any specific brand, they generate and share content with their followers. It will impactfully reach, and this content can be reused for paid marketing campaigns. With Spark ads, you can boost engagement and increase your conversation, building your brand’s credibility. The Spark ad does not interrupt users and enhances the viewer’s experience. It is a new ad type that lets users become consumers and co-creators of the ads. Use this ad type wisely and give brands a boost.
Benefits Of Taking Advantage Of TikTok Spark Ads
In this advertising world, brands need to rely on TikTok Spark ads. There is no surprise that UGC works well, and utilizing Spark ads works better than any other ad type. In addition, you can boost your content reach by leveraging EarnViews and stepping up your marketing efforts to achieve goals. Here are a few benefits of using Spark Ads discussed below:
- Improve your performance results
- Long-term effective strategy
- Take advantage of trending content
A Simple Guide To Set Up Spark Ads
Once you have collaborated with potential creators, they start to create valuable content that features your brand. If it begins to go viral, you must get authorization from the creator to turn it into a Spark Ad. Here let you know what creators do:
- Choose the video that has to be promoted.
- Tap the three dots under the ‘Comment’ button and choose Ad Settings.
- Turn on the Ad Authorization and agree to the terms of service.
- Then choose the ad duration you want to set for your campaign.
- Then tap ‘Authorize.’
- Then tap ‘Copy code’ to copy the code and paste it into your chat.
What Should You Do At The End Of The Advertiser?
- You will get the authorization code from the TikTok creator.
- Navigate to the TikTok ads, tap on Assets, and choose ‘Creative.’
- Choose the ‘Spark Ads’ tab and tap ‘Apply for Authorization.’
- In the text field, copy and paste the code that the creator sent you and tap on ‘Search.’
- Then you will explore the TikTok video. Finally, tap on ‘confirm.’
- Select the ad type and select ‘Spark Ads’ next to ‘Create New.
- Then select the TikTok account that you want to run successfully.
- Below the ‘Ad Details’ section, select ‘+TikTok Post’. Then choose the video by tapping the box in the upper right corner. Then tap ‘Confirm.’
- Select the CTA button and add the URL. Tap ‘Submit.’
Wrapping It Up
Hopefully, you will learn about the TikTok Spark ad, one of the most valuable types to boost engagement. In addition, you can enhance your existing conversion by getting assistance from EarnViews and increase your business success. In this advertising era, quality UGC with Spart Ads will improve the number of clicks and sales. Consequently, it builds a strong community and builds strong relationships with customers.
