Just about everyone wants to buy a house someday. Which means that as a real estate agency, your target demographic is just about everyone! And where do most people spend their time in 2023? Social media!
There are over 302 million social media users in the U.S. alone. If you want to move more property, it’s time to get social. Here are five tips to promote your real estate agency on social media.
Use real estate social media templates
Millions of posts are uploaded to social media every single day. If you want to stand out from the pack, your content needs to be top notch. Since you’re busy helping clients find their dream homes, you likely don’t have time to design graphics from scratch. Save time without sacrificing quality by using real estate social media templates.
There are thousands of free real estate social media templates available online from websites like PosterMyWall. Simply browse the designs, choose the one that best fits your brand, customize the information in the easy drag-and-drop editor, and you’re ready to post.
Maintain quality and stand out on social media without disrupting your busy schedule by using templates.
Post educational content to update clients
Social media marketing isn’t just about content; it’s about valuable content. The real estate industry can be complicated and confusing. By sharing informational content to your social media channels, you can educate your followers in the world of real estate.
The real estate industry is constantly changing. And both buyers and sellers are always looking for the latest information to stay competitive. By posting educational content about the real estate industry, followers will flock to your social channels to learn all they can. And when it comes time for them to choose a real estate team, you know who they’re going to reach out to!
Clients rely on your agency because you and your team are professionals. Not only does sharing educational content keep your clients up to date, but it also showcases your team’s deep knowledge, boosting your credibility.
Share testimonials from satisfied customers
Being knowledgeable and being a good real estate agent are two different things. Clients want to know you have both the expertise and the customer service skills to make their home search more pleasant. One of the best ways to show your agency has what it takes is to share testimonials from some of your satisfied customers.
Testimonials are typically seen as more authentic than normal branded advertisements. Of course a brand would brag about itself. But if the customers are bragging, the product or service must be good! According to surveys, 72% of consumers say that testimonials increase their trust in a business.
Ask a few of your past clients if they’d write a testimonial about their experience with your agency and post them to your social media channels. It’s a great way to boost trust in your agency. Plus, it’s always fun for your past clients to be featured on your social channels.
Upload high-quality photos and videos of your listings
People always want to see luxurious or interesting homes. And as a real estate agency, you’re in a unique position to give the people what they want!
Whenever an exciting property comes available, post some of the photos and videos to your various social media channels. At best, someone might see the images and want to buy the house. At worst, people will enjoy the content and you might even get more followers out of it. There’s really no downside!
When posting about properties, just make sure that the content is of the highest quality. Remember, you’re competing with millions of other posts for attention, so anything you upload to social media has to be good.
Go behind the scenes of your operation
Your agency isn’t just an agency. It’s a collection of hardworking and fun individuals. Show the human side of your operation by posting behind-the-scenes content of your real estate agency.
There are a lot of moving parts in a real estate agency, but most clients interact only with the agents and brokers. Create content with everyone at your office, including support staff — like fun footage around the office, skits, or even videos of your latest company team building event.
By posting behind-the-scenes content, you can show the human side of your agency to better engage with your followers. It’s always better to work with a real person than a faceless company.
Grow your real estate agency with social media
Social media is a driving force in today’s marketing world. For real estate agencies who want to get more attention online, start with a few real estate social media templates, post plenty of educational content, share client testimonials, upload high-quality property images, and show behind-the-scenes of your operation.
When you establish your agency as a professional yet personable presence in the real estate industry with your high-quality social media content, you’ll have clients lining up for your services.