LinkedIn is a platform for professionals to showcase their profiles. Businesses use linkedin to hire new people for their companies. It is common in the business world that blogging is essential to bring organic traffic to websites. You will see almost every big and small company has a blog section on their websites where they write articles. Since LinkedIn is the leading platform for professional use, it also has the blogging option.
It provides you two ways to showcase your writing: the first one is the long-form article writing on Linkedin, and the second one is short article writing which we call LinkedIn posts. These LinkedIn posts are more like social media posts. We write them to give off quick information and update about something, for example, linkedin new job post when a company employs you. Similarly, a company writes a linkedin post for a new job, so people apply for that. We will learn in this blog post what kind articles we should write on linkedIn in 2022. We’ll also discuss why we should write articles on linkedIn and their importance. However, if you want an article writer for your linkedIn profile, you can hire an expert in linkedin article writing.
Why do we write articles on LinkedIn?
There can be several reasons to write linkedin articles. Every person has a different purpose for their linkedin blog post. However, know that linkedin posts and linkedin articles are two other things. We will talk about linkedin articles in this blog post. Firstly, let us tell you about linkedin posts. They are similar to our posts on Twitter, Facebook, and Instagram. We use these posts for quick headlines and share our thoughts related to professional work. Secondly, we write articles on linkedin for almost the same purpose we write on our blogs and different websites; it is to get traffic and promote our business. Blogging has also become a profession, and many people earn their income by writing blog posts. Let’s get into detail about why we write linkedin articles in the next section.
To Write your Industry Related Articles
If you are an engineer and loves writing, you can use linkedin to write—your industry-related articles. Many industry experts do it as well. Moreover, it gives you so many benefits. As you know, recruiters use linkedin to search for new talent and hire professional people. They can see how much a person knows about his field when they will see articles written by him on his industry-related topics. However, you can’t trick them into that by writing copy-paste content just to pretend that you know about stuff. If you do that and get caught, it can damage your reputation badly in the market.
To Get Ranked in Search Engine
Writing content on the internet is a little different from writing off. When we talk about blog posts and articles, we refer to those articles that are easy to understand by almost everyone. We write these web articles to help people solve issues they face. Another most important factor of web articles is search engine optimization. Domain authority helps websites rank, and that’s why people do guest blogging (we’ll discuss it in the next section). Websites that are old and famous have high domain authority. When you write keyword-rich seo articles on a website with good DA, it will help you rank your website high on search engines.
Linkedin is one website with high DA, and therefore the content we write on it ranks. Try searching two-three topics on Google, and you might find a linkedin blog post on the search engine results page. Therefore, you get two benefits of writing articles on Linkedin. a) Increasing chances of getting hired by big companies, b) Ranking on search engines on the top.
So, you wrote articles, and they rank on the search engines. Now, how do you think it benefits you? Well, the first benefit is that your content would get famous, and so would you. After that, companies would love to hire you if your work is quality-oriented. The second way is to make a blog website of yours. You can do guest blogging via linkedIn if you don’t know about it. As discussed above, search engine algorithms count backlinks with big websites as a credible thing. So, when you have articles written on LinkedIn that rank in search engines, you can include in them your website’s hyperlink. This way, you can do guest blogging and promote your blog as well.
You Can’t Use LinkedIn for the following purpose
There are many benefits of linked articles. However, there is one thing we can’t do with LinkedIn even when your content is on the top of search results. You cannot monetize it. If you solely do linkedin blogging, you cannot get monetary benefits. LinkedIn doesn’t have the option to let you monetize your content in any way. And that is perfectly fine. As discussed above, you can use linkedin for guest blogging, which suffices this drawback. When you have your blog that ranks on search engines, you can monetize it in several ways. You can run ads on it, do affiliate marketing, sell your products on it, etc.
What do we learn from all this?
We discussed what linkedin posts and their importance are. You also got to know the difference between linkedin posts and articles. Now you can easily determine the difference between them. Linkedin post examples include the kind of posts we do on Twitter and Facebook. The article linkedin post examples include topics the same as on blogging websites, i.e., we write long-form articles. We cannot use linkedin articles for monetary benefits but for guest blogging. We recommend taking the assistance of linkedin experts. They will tell you different factors about publishing content, such as the best day to post on linkedin. They will also give you content ideas based on seo that you can write about and post on linkedin.
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