What is Link Building?
Link building is the process when you receive inbound links for your website. Inbound links are those links that other websites have that they direct to your website. It is an essential search engine optimization strategy that, if used correctly, can give an enormous amount of traffic to your website. Experts also call inbound links incoming links and backlinks. If you have heard about guest blogging, it is based on link building process. However, alone link building is not something you should go for. Whether off-page or on-page, whatever seo involves, you have to take everything alongside to do good seo. Relying on one thing and perfectly doing it isn’t the ideal thing to do, nor will it give you any benefit.
Note: If you want your website to rank high on the search engine, you need excellent seo services that provide you with both on-page and off-page seo. Therefore, we recommend hiring a professional to help you get your website on the top of the search results page.
What happens in Link Building?
Search engines work on algorithms. There are so many algorithms, and there is no official number Google has told us. Experts have done the research and given us approximately rough figures of what it could be. Based on that, we will talk about seo and link building. Search engines have spiders that crawl through the web pages. After that, it indexes the content.
As you know, there are over a billion websites published on the internet, and in fact, each topic has different websites. That’s why it is essential to separate high-quality content from low-quality content to provide quality to the consumers. And for that purpose, algorithms help us. As we said, spiders crawl through the web pages on the internet. What do you think spiders need to crawl? What do they use to crawl? Of course, web. The spider needs nets. In the internet world, link building serves that purpose very nicely. Links from one website to another act like a web that spiders can crawl from one website to another and from one page to another. It is the same as the real spiders do.
Below, we will discuss the two steps involved in link building.
2 Steps to Do Link Building
- Find Websites Related to your Niche
It’s the first step. If you write medical-related articles, it’s pretty easy to find websites you can use for link building. There are many websites like WebMD, Healthline, iqclinic. You can reach out to them and request them if they can give you a link. However, bidding isn’t the main thing. You need to write exceptional blog posts and content for your website that big and established websites consider you for your website. Many websites on the internet are in a race to get ranked high. It won’t be beneficial if you are just another website that’s only looking for link building to get ranked high. Remember what experts say: Content is the king.
- Pitch to website owners
Writing content is the first most important thing and after that comes pitching your client or anyone you want to do business with. Ask yourself, would you consider any random person coming out to you and ask for something such as a partnership? Would you even consider that person? No, unless he proves it to you why he’s the one person you should collaborate with. Firstly, you need high-quality content, which we talked about above. And secondly, you need amazing copywriting skills. While everyone content creator doesn’t necessarily have copywriting skills and that’s no big issue. You can hire a copywriter that will write a pitch for you. However, no copywriting skills can lead you to a good partnership with anybody unless your content is good. Therefore, don’t rely on it entirely.
You don’t need only to pitch a single website. It is not as smooth as you might think it is. You have to make efforts to get a backlink. Therefore, if you got rejected or didn’t reply, seek another website. Thus, the process is tedious but exact.
Automatically Getting Backlinks
If you do blogging, you might also read some other blogs. Have you ever provided a link in your blog post of some other website without them asking you? Many people do that. They often include links to big websites in their posts where they find something they like very much. Those websites automatically get backlinks that they don’t even need but still get from many websites on the internet. Aren’t they lucky? Well, they didn’t reach that stage overnight. They have worked enough to achieve this level where they get links because of their quality content. So, that’s how important it is to make quality content.
High-Quality Links vs Low-Quality Links
There isn’t a single definition of low quality. Some people might manipulate search engines by investing in low-quality links. Not every website is considered high quality or has a high DA (Domain Authority) and if you have backlinks from such websites, it ain’t gonna be beneficial for your rankings. It’s because anyone can do it. Those websites are new and don’t have high-quality backlinks, but still, you did link building to them. Google will not rank your website. It’s not always the case, though. Some new websites with quality content might link to you, but that wouldn’t be beneficial compared to the backlinks you get from high DA websites.
People did it in the past. But Google then changed its algorithms and updated itself to check whether the link building has high-quality or low-quality links. In short, whatever people misused, Google obsoleted that way of link building. Moreover, it put a penalty on terminating the rules and using black hate methods. Google doesn’t allow purchasing backlinks. It wants the website owner to get organically the traffic it deserves. Therefore, never go for any black hat technique. Google is very smart to detect it, and it can penalize your website. Instead, do white hat seo methods, and you will get ranked high in search engines.