Have you heard of the new professional Instagram dashboard? If not, don’t worry! We have created a comprehensive guide for business owners with everything you need to know about the new professional dashboard.
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So what is Instagram’s new professional dashboard?
Instagram recently announced the launch of its professional dashboard to provide creators and businesses with a central hub to access all the key tools and features that Instagram offers. Instagram’s new professional dashboard consolidates all of Instagram’s current tools and resources to make it easy to track and track performance and set up professional tools, such as ads and shopping features. The new professional dashboard even makes it easier for you to explore Instagram curated educational content to help your business succeed on the platform.
Instagram marketing refers to using Instagram to grow brand awareness and launch new products. Instagram allows you to build your brand and connect with followers in a personal way. With over one billion active users on the platform, it’s a great channel for creators and entrepreneurs looking to grow organically.
Creators and Business Owners: Check out the Professional Dashboard, a new central point that helps you track performance, discover new features, get tips, and more.
The new expert dashboard offers 3 key areas:
- Track your performance: This section is where all of your analytics are hosted, making it much easier to track your company’s performance on Instagram. This section provides a high-level look at your company’s account performance. Here, you can check your audience data and engagement stats for your posts and reach stats. This is also where you can easily access the full insights section from now on.
- Grow Your Business: The Grow Your Business section is a key section that provides easy access to all the tools users need to manage and monetize an Instagram account. This is where users can control and set features like badges, branded content, and IGTV promotions. Instagram creators and influencers can check their accounts are eligible for monetization, and business owners can manage key features like Shopping and Ads here.
While this new professional dashboard doesn’t currently offer any new analytics or functionality, this new tool makes it much easier for businesses and creators to find and access all of their information and tools now that it’s consolidated into one central location within. Of the platform.
How could organizations utilize Instagram’s expert dashboard to succeed?
As we said, all of these features are already available on Instagram, but the new professional dashboard brings them all together in one place, which makes it much easier for you to find and access all of these great tools and resources to stay up to date on the Instagram account.
- Track Engagement: One of the most important things your business can do to be successful on the platform is to track engagement across all of your posts. To do this, tap the “See all stats” tab to see all the metrics and performance of all your recent posts. The “Content you’ve shared” section provides a breakdown of your recent posts (both by feed and by stories). Tracking your performance metrics will help you know exactly which posts are generating the most engagement. And then you can continue to create the types of content your customers love to see and interact with!
- Discover tips and tricks: The “Stay informed” section of the new Instagram professional dashboard is an amazing resource for anyone who wants to learn more about how to be successful on Instagram. Be sure to check this section regularly to learn how to make the most of Instagram! Not only has Instagram curated tons of educational resources to help guide and inspire you, but there are also plenty of tips and tricks to help you make the most of all of Instagram’s features and tools.
- Track ad performance: As a business on Instagram, you’ve probably been running ads on Instagram. Whether you like to do a few small ad campaigns per year or have several Instagram ad campaigns on a large budget, it’s imperative to constantly monitor the performance of your Instagram ads. Within the “Grow your business” section, it is now much easier to quickly access your advertising campaigns and check their performance. To grow your business with Instagram ads, you’ll want to make sure you’re keeping only the most effective ads active.
- Enable Shopping: If you’re a product-driven business, you’ll definitely want to take advantage of Instagram Shopping! Instagram Shopping allows businesses to create a shop on Facebook that allows your customers to buy your products directly on Instagram! How? Go to the Instagram Shopping tab to add all your products to your Instagram / Facebook shop. So, whenever you post a photo of your products in your feed or stories, you can tag the products to create a shippable post!
We hope this guide has made it easy for you to understand exactly what the new professional Instagram dashboard is, and most importantly, how you can use it to succeed on Instagram and grow your business! Check out our recent blog posts here to learn even more tips and tricks to help your business grow on social media!
Cori Widen is the Product Marketing Lead of Boosted by Lightricks. You have been conducting product marketing campaigns and conducting qualitative market research in the technology sector for 10 years.
