You can spend $1 to earn $ income. Google Ads (formerly Google AdWords) is among the most effective tools to advertise online. It gives users the perfect method of presenting their websites to consumers. Google Ads Campaigns allow for promotions for products and services to be displayed through Google’s extensive range of search results video websites, mobile applications, sites such as maps, shopping listings, and much more.
It is up to the webmasters to select the right type of campaign in line with their brand strategy, marketing objective, and budget for investment. Different types of campaigns have distinct ads and objectives. Search campaigns permit the placing of text ads in results from searches while a video campaign allows the promotion of videos on YouTube.
The Step to Create a Google Ads Campaign
Before you can set up Google Ads Campaigns, it is essential to make sure:
- If your intended audience is searching for the products you offer on Google and other search engines, use an online tool to research keywords and verify the search volume.
- Is the person who is searching for terms likely to purchase products or services from you?
- Consider whether you’ll be in a position to afford advertising for the keyword.
- Perform competitor analysis to determine what your competitors are doing well.
When you have an idea of your group and your keywords then follow the steps below to design Google Ads campaigns according to your personal preferences:
Visit to your Google Ads Website
Visit the Google Ads website and click on the “Start Now” option. Register and follow the steps on the screen to set up your own Google Ads login.
- Hit on the “Create your first campaign” button after you have successfully created your account.
Campaign Name Generator and Choose The Type of Campaign
You can select from the many types of ads that decide the websites on which your clients will find your advertisements. There are three types:
- The Search Engine: text ads that appear on the results of a search
- Video: Video ads on YouTube
- Local: Advertise your locality on a variety of channels
- Display: Images on web pages
- Shopping: Listings of products on Google
- App: Advertise your app across multiple channels
- Discovery: Advertising within online feeds
- Smart: Condense your campaigns
Choose the type of campaign. If you’ve decided to set an objective then you will be presented with the best options among the different types of campaigns that will help you achieve your objectives. You may also select an appropriate subtype for your campaign. When you click the continue button, it will redirect you to another page where you can choose the options.
You can create ad groups and then create your ads. Take a look at the messages that help you to modify certain settings to hinder your ads from running. Make sure you fix the issue prior to publishing your campaign.
Give a valid name to your advertising campaign. The name must be appropriate for the item or service you’re marketing.
About Location Insertion for Responsive Search Ads
The advertiser may choose an area of a small or large size for an advertisement. It could be a whole city or a whole country. You may also choose to focus on a specific area using coordinates of latitude/longitude.
A prior knowledge of the geographical location of your potential customers is vital for this stage. For example, local businesses are likely to target customers in their region. People selling their products to consumers across the US will prefer to target the United States. In contrast, business owners from other countries need to create numerous campaigns for different countries that have high sales or in the areas where the largest number of people live.
How Much Should a Daily Budget?
Beginners should establish a budget for their day that is low until they can become skilled Google Ads users. Start with an extremely low budget, collect information, and expand to what works best for Google Ads campaign management. In most cases, Google will go over your budget for the day and it’s important to keep track of your campaigns and make adjustments to your budget every week.
You should also choose your payment method from the two choices available:
- Manual payments let you make a payment before when your advertisement goes live.
- Automated payments allow you to connect your account to your credit or bank account so that funds are drawn instantly.
- Google offers monthly invoicing as an option, which offers credit lines to qualified entrepreneurs.
Include SEO Keywords on Your Website
Although it is tempting to include as many relevant keywords as possible it is preferential to select those that are vital to ensure that people who search for the keywords are looking specifically for what you provide. The amount of terms would be smaller and allow users to narrow their search.
How to Change The Landing Page for an Ad?
It is crucial to include your targeted keyword within one of the headlines in your Google advert to drive customers to click your link. The keyword you choose should be one that you think the customer will type into the search box of Google.
Follow These Steps to Create The Search Ad
- Enter the URL that you want to be the final one. The URL you would like your viewers to go to after clicking on the advertisement.
- Write 3 headlines that will show up in the text over your advertisement.
- Write a brief description of no more than 30 characters or two lines to explain your service and convince people of its importance. Highlight your product’s main advantages, then describe the benefits of your product offerings, and finish by introducing a compelling call for action.
- The addition of the tracking parameter to your website will allow you to determine where visitors are coming from desktops, mobile devices, or others.
- Select the Done tab to create an advertisement.
- The new button lets you add additional ads to your group.
- Save and then continue.
Be sure to direct visitors to a landing page that is in line with your ad. If the advertisement is advertising a unique offer, direct them to a landing page that is specific to them instead of directing users to the homepage.
The Set Conversion Tracking
Finally, you should set up the proper conversion tracking for your company. Google offers these choices for tracking conversions:
- Webform leads, such as quote requests
- E-commerce purchases like those you place on your shopping carts online
- Phone calls from ads are similar to calls made from a number in your advertisement
- Calls made via the website are similar to phone calls made from the number that is listed on your site
- Imports from sales made on the internet
How to Review, Publish, or Delete Ad Proposals in Ads Manager
The review page provides the issues that may hinder the performance of your campaign. Review the alerts and correct them. Common issues include:
- Issues with billing
- Invalid URL for the final URL
- Ads that do not have the right keywords or are missing
Click the fix button to solve the issue. Once you’ve established all the necessary options for conversion tracking and resolved issues, you can publish your advert.
Tip: Make sure you connect your account with Google Analytics to get more information about how visitors respond to your ads. In addition, Google Ads Campaigns reveal details about the number of visitors who click your ads, the integration of Google Analytics and Google Ads will allow you to monitor what your visitors do once they are on your website.
The Conclusion
An effective Google Ads Campaign allows you to explore the entire system, discover what will work for your specific campaigns, and promote your business more effectively. To enhance your knowledge and keep ahead of the competition join the Simplilearn Post Graduation Program in Digital Marketing. Learn from industry experts and help propel your business forward.
