time to post on Instagram

Maria James

When is the best time to post on Instagram?

best time to post, Instagram posts, time to post on Instagram

In the world, more than 1 billion people are using Instagram each month. Six out of 10 users are logged at least one time per day, and around 200 million users check at least one profile for business each day. No matter who your target customers are regardless of who your audience is, you can be certain that they’re on Instagram. But how can you connect with them? How can you stand out from the noise to grab the interest of Instagram users who are curious about the content you post?

The answer lies in contacting them at the appropriate time.

If you are aware of the time your followers will be browsing their Instagram feed then you can be there in the same manner with content that they would like to view. In this article, we’ll examine the findings of research on the best time to publish and teach you how to conduct your own research to determine the best times to publish for your company. After examining the best site to post on Instagram, you’ll be able to get Instagram likes more likely. We’ll also offer ideas on how you can create content that catches the attention of your audience.

Let’s get started.

The ideal time to post to Instagram is based on research

A social network platform later recently analyzed the 35 million Instagram postings (excluding Reels and IGTV). They discovered that, overall, the best time to post on Instagram (in local time) is at 6 am, and the best days for posting are Saturday and Sunday…

This is a significant change from the previous year’s data where the most effective timing and day to post was on Wednesdays between 9 am and 11 AM EST. What can be the reason for this? Simply put, Instagram has altered its algorithm. Instead of placing a large priority on posting when your target audience is active, it’s becoming more crucial to make posts at times that are less crowded (i.e. early in the morning). Looking at the most effective times for each day the data is broken down as follows: this:


  • Monday: 1 AM between 3-6 am and 7 pm EST.
  • Tuesday: 3 AM 5-6 am, then 10 at 10
  • Wednesday: 3-6 AM 3 – 6 am EST
  • Thursday: 2 am and 4-6 am , EST.
  • Friday: 2-6 am EST
  • Saturday: 1 AM 3 am and at 6 am, and 11 midnight Eastern Standard Time
  • Sunday: 2am 7 am, 6-7 am and 10 pm at 10 pm

This excludes Reels and IGTV and research conducted by later

While Later has released wildly different data from the past, however, not all reports agree. Another major Social media site, Sprout Social has crunched the numbers of its 20,000+ users to determine the most appropriate time to publish on Instagram and discovered the following:

The most ideal day to blog is Wednesday. The best time to publish is 11 AM. The best time to post, according to research is on Fridays between 10 AM and 11 am.

InstaBoost.com.au also looked at which days and times receive the highest level of engagement and the places where it is most likely to fall off. Because the information from the three studies is divergent, it’s difficult to determine the right timing to share on Instagram is actually is.


Our suggestion? Test them all to discover what sticks. It is important to keep in mind that your company isn’t like other businesses. Your customers are within your time zone, and your schedule for posting should reflect that.


Start with standard hours as an initial point of experimentation and gain a better understanding of your customers, and look deeper to determine the best times for your company.


Top Tips: To better understand the advantages of marketing on Instagram and the best way to draw customers to your website with interesting and interesting content, you should read our beginners’ guide to marketing on Instagram for small-sized businesses

Thanks to NightInnovations for uploading this content.

What is the most effective moment to post on Instagram for your company?

To determine the best time to post on Instagram You must be aware of when your followers are online. Social platforms, such as Later, SproutSocial, and Hootsuite along with others such as Planoly and Iconosquare allow you to explore your Instagram analysis to discover the times when your followers are most active. However, each one of these platforms requires you to sign up and, in some instances, you have to pay for advanced data.

Don’t fret, even if you’re not yet committed to a social media platform. There are a number of simple and cost-free methods to get more information about your fans.

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